Web Hosting and Business Ideas

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Digital Marketing: The New Face of Marketing

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Communication technology continues to evolve and improve through faster, more convenient, interactive channels. The internet is not just for information anymore but has evolved into a powerful communication tool too with the use of social networking sites, online short message system services, video conferencing and more. Where communication is, companies will always be there to tap the market for their products and services for bigger profits and this is called digital marketing.

Digital marketing is the strategy of promoting products and services through digital channels of communication such as mobile phones and the internet. It happens through various communication transactions made via short message system or SMS (text message) and mobile multi-media system or MMS. There is no live person-to-person interaction with this form of marketing but product and services can be availed through SMS or MMS transactions using mobile phones or on the internet in the form of e-commerce.

The digital market is growing exponentially and companies have seen the opportunity to earn from this huge market of consumers. More and more people own mobile phones nowadays especially when smart phones like the popular Apple iPhone took the world by storm. Digital marketers can now send their sales pitches to the consumer’s mobile phones through SMS and MMS transactions. Although computers fall under the category of a digital channel, it is more identified as online marketing. Mobile phones therefore are identified more with digital marketing.

There are two classifications of digital marketing ?the ?pull? marketing and the ?push? marketing. People who respond to ?pull marketing? are those who pull up the information they need by typing a series of commands then sending it to a network provider’s automated number using their mobile phones. People can pull up any information they need as often as they want and there is no need to subscribe to. On the other hand, push digital marketing involves the interaction between the consumer and the company by exchanging text messages. Usually, people who respond to push marketing require the opt-in feature just like when a person subscribes to a newsletter through email alerts. Mobile phone numbers of push participants are saved in the company’s database for future SMS or MMS alerts.

Digital marketing have started to conquer the world of marketing and it is just a matter of time before it topples down other forms of marketing strategies that we might only read through history books. This is the reason why this new strategy is called the new face of marketing. This marketing strategy is more affordable than other marketing strategies and the read percentage is much, much higher that email marketing. You can easily find companies offering this service online but since it is still new, so to speak, it is better to know if the results are impressive enough by using a trial service first.

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Server Hosting For Every Online Business

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You’ve been running an online business for quite some time. Now that your online business is about to expand because of its growing number of clients, it requires a great deal of everything than ever before- disk space, bandwidth, security and more. Your current web hosting service might not be able to meet your ever changing needs, and so there is a need to change the way you handle all the necessary data to keep your online business running smoothly.

How would that be possible then? Switching from the very simple form of shared hosting to dedicated server could make things a lot easier and it offers online businesses these advantages:

-maximum security for the data, and the connection itself
-back up in case of data loss, and other inevitable circumstances
-maximum reliability; 24/7 technical support
-scalability, as online businesses only pay for the bandwidth to be used

and many others.

The catch here is to choose which kind of server hosting is best for your business. You can choose from unmanaged or managed hosting, colocated hosting, or making use of a managed dedicated server. Each of these has distinct characteristics from the other. In order to know which is the best for your business, it is important to get in touch with the experts for consultation.

Managed Hosting
As the name suggests, this is the type that allows clients to have the freedom of tweaking various settings for their sites without having to be bothered with the core technicalities. The provider takes care of the maintenance, and a huge part of the technicalities. The only thing that a client needs to do is to rent a server. It’s like renting a house and entrusting it to the caretaker.

Colocated Hosting
Just like managed hosting, colocated hosting gives client a great deal of flexibility, as they are able to choose the server’s hardware configuration as well as the software being run on it. The client will be responsible for the management of the server, but the company will become responsible of the Internet connection, power supply, and the care of the server equipment.

Managed Dedicated Server
This is ideal for clients who wants to free themselves from issues of technicality and other unforeseen issues, as the provider will be the one to maintain the dedicated servers. Any company with a managed dedicated server is also capable of quick upgrade if needed.

Choosing among the three types above might be the most confusing part of all. It has to be thoroughly analyzed – what is needed for the online business, will there be frequent changes for the site, and many other questions should be answered before coming up with the right choice. Talking with the experts could also help you figure out which type will bring the best out of your site.

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Is Co-Location Hosting right for your business?

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If you’re running a small business, then you want to ensure that you have a decent web presence with constant updates to keep your company in good shape and help you keep in contact with all of your clients. To ensure that your website is providing you with the best results and meets all your requirements, your website must be hosted on a stable platform.

You want to make sure that it is efficient use of resources and helps you with your limited resources. Managed Co-Location might be the best solution for your website if you are looking to scale your business, which just might be the perfect solution for you.

You get to choose the hardware server configuration you like, and the hosting company takes care of all the other technical specifications and maintenance. Now you do not have to worry about the server maintenance and you can stay in full control of it from a remote site. This way you can ensure that your website is best configured to meet the ever-growing traffic needs and the maintenance and upkeep of your site is also taken care of.

Small businesses prefer it because it allows them to focus on their core business and they do not have to worry about data center infrastructure. You can also opt for Managed Services to help you better manage the Co-Location hosting for you. Service Providers have Managed Co-Location plans to help you every step of the way. You can put your trust in Managed Co-Location Services, and you can be free from the maintenance worries forever! Now you can truly concentrate on growing your business and not worry about day to day distractions!

With Co-Location without Managed Services, you are in full control of you server and your Service Provider makes sure that you are getting 100% uptime guarantee! With the remote access or sometimes physical access to your server infrastructure Co-Location can be an ideal solution for business any size! This means that you can control every aspect of the server from anywhere you like, and modify your website as you please.

This will allow you to keep a steady check on the traffic flow, and you will be able to maintain your website without having to worry about any sort of downtime issues or any other worries that are generally associated with website hosting.

If you’re looking for a reliable hosting solution, you want to look for SAS 70 Type II Certified Data Center and 100% Uptime guarantee! This will give you the peace of mind you truly deserve and the world class infrastructure that powers your servers can help grow your business faster than your servers!

The plans range from shared rack, full rack to a cage size depending upon your server infrastructure needs. Do not forget to ask for redundant feed to the internet so that you have meshed connection to the internet to ensure high availability.

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PSD to Joomla Conversion Some important points

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PSD to Joomla template conversion has become hugely popular these days. Most of the projects are based on CMS these days. The PSD to Joomla conversion is really crucial for such projects. You need not really worry much. PSD to Joomla conversion is not much tough. If you are well aware of coding then you can do the conversion without facing much trouble. You can also hire the professionals or can use the automated conversions if you are not confident about yourself.

You can opt for manual or automated conversion. It depends on your need and your budget what type of conversion you will opt for. Some people think that manual conversion is more reliable. However it needs a lot of time. If you do not have time then it is better to opt for the automated system.

This service is convenient and you can find plenty of professionals for this work becouse Joomla is a popular content management system. This is really easy to understand and operate Joomla unlike many other content management systems. This is the era when you can see newer techniques hitting the market every day.

Among various other techniques PSD to Joomla conversion has become hugely popular. PSD files are the Photoshop files. There are various layers in these photos. The colors and other things can be edited and changed. If there is anything you need to edit.

Your website needs to be unique, different and attractive. The visitors can easily surf through the links. Too much of anything can spoil the fun. That is why you need to be careful about the design. Your website is going to represent you online. That is why you need to be careful about the information, pictures, videos and the way you are going to present it. The template must match with the products and services you are offering. Otherwise the visitor’s won’t be able to connect with your services much.

You can create customized Joomla template also. To do this you need to create your own PSD file. Then you must edit it the way you like and convert it to Joomla template. Your website will get a look you were looking for. It will be unique, different and appealing.

You need to take a bit of time and choose the right professional for this work. They can provide you various ideas that can be helpful for you. Once the whole conversion is complete then you need to give it an unique name and install it on the server. After that you need to activate it to get the fully effective and functional website.

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What is SEO and how can it improve Your Business?

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We’ve heard it over and over again, if you are in business but haven’t a website are losing out on customers and clients. But having a website it doesn’t means that you are earning money at all. In order to increase tha chance to get more money from your site you must have an active SEO policy in place. So then just what is SEO anyway and why is it so important?

In plain language search engine optimization is the means how your site attract more people. With so many sites out there now, knowing something more about SEO is really crucial than it ever was. The website on its own just isn’t enough. So then just what is SEO anyway and why is it so important?

Sure 10 years ago you could get by without it if you were in a fairly exclusive market niche. Today however, you just don’t have that luxury anymore because there’s tough competition everywhere you go now on the Internet.

Picturing in your mind how SEO works is easy. All you have to do is imagine the Internet as a giant shopping centre, which in a sense it is. Now of course the best place for your stall or kiosk in that shopping centre would be right up by the front entrance where everybody has to walk by. Beyond that any place that puts you in the way of a good flow of traffic is your next best choice, but what you don’t want is a place in the back.

Right now there are a series of keywords that relate to your business. For instance if you were selling restaurant equipment online one of your prime, if not best keywords, would be restaurant equipment. Then after that you’ll have a whole series of other related keywords like food slicers, refrigerators, commercial fryers, and the list just goes on and on.

The goal is to make it so when the keywords that relate to your business are typed into the search engine your site will be as close as possible to the first page of all the results that come up. Page one is optimal.

Now here’s the catch, competition for the main keyword is going to be fierce. Just as it will be for the main keyword or keywords in whatever business you’re in. So in many cases SEO efforts may be better focused on secondary keywords where the competition is low.

Now you’re probably wondering how you compete. This is good and fine and you get it but what you need to know now is how to throw some good punches once you enter the competition.

The answer is: it turns out that SEO is a little bit of art, a little bit of science, a little bit of psychology and the little bit of online business entrepreneurialism all mixed up together.

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How To Write A Search Engines Friendly Page Title?

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The websites’ page titles matter for both users and search engines alike. The whole idea of using a catchy title is to offer the visitors a short description on what they can expect to find. In addition, by using a SEO friendly title you can be sure that your content will appear in the Google searches. However, it is important to note that even though your aim is to rank higher in search engines, this does not mean that you want to use SEO words that people seldom click on.

As a rule of thumb, a title needs to have under sixty characters, as otherwise it will not be indexed. Still, if you want to make sure, try to condense the information and avoid the character limit cap. In case you are considering splitting your page title in two sections, then it is advisable that you use the keywords in the first part. Even though you are to use the keywords first, do your best to create attractive titles.

While your titles do not have to be an exact match of the headline article or post, you will need to be careful about how often you are repeating your key phrases. In fact, the idea that, if you repeat the main keyword over and over again, you will magically rank higher in search engines is a pure misconception. After all, you will still need to create the impression that visitors will be missing out on great deals or very useful information if they do not visit your page. The ideal situation would imply writing a title that is optimized for the search bots as well as potential customers.

Do not forget to account for your target visitors. The preferences and characteristics of the main audience cannot be stressed enough. Consequentially, one of the biggest mistakes you can make is to create them in a way too general manner. For instance, if you own an online florist delivery service in Baltimore, then your title should be localized. What this means is that you will benefit more from creating a title such as ‘Cheap flowers in Baltimore’ instead of flowers.

It is equally important that you create different titles for all pages of the website or else you will be pretty much competing with yourself. Regarding this aspect, keep in mind that they have to be crafted in accordance with the content you have on that page and the keywords you use. Lastly, you will need to be original, as this feature is highly appreciated by customers and search engines. In fact, considering the steep competition between online business and the amount of content uploaded daily, originality is extremely important.

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Tips for Successful Internet Marketing Strategy

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Internet marketing is not only for promoting a website but also includes all the online activities related to article submission, SMO, PPC, etc that are useful for marketing the business over the internet. Now-a-days, internet marketing is a very useful technique to enhance the business and increase the website’s traffic.

Every business has a website to show customers what goods and services they are offering. So, to increase number of clients, to enhance brand of company and offered products and bring more people, Internet marketing is a very important aspect.

Before promoting your website, you need to design an effective website which should have an easy access with good information and navigation. It is most important that if customer comes to the website they can easily find the required information and product details.

There are three basic types of Internet marketing strategies used. These are:

1. PPC (Pay Per Click): As name suggests, pay per click depends upon the service providers so that when someone clicks on your advertisement’s link, you will have to pay your cost per click each time. It increases the traffic to your website.

2. SEO (Search Engine Optimization): It is a technique by which you can customize elements of your website to improve search engine raking and get more traffic on your website. Both on page and off page optimization should be done so your website can compete for good ranking in search engines with your competitors.

3. SMM (Social Media Marketing): It’s all about promoting your websites, products and services on social networking sites like facebook, twitter, linkedin etc.

Some important tips for successful internet marketing Strategy are:

1. your website should be top ranked in all major search engines such as Google, Bing, Yahoo and Ask. In today’s world, more than 70% of online clients come to the website through search engines hence, for better ranking the website should be search engine optimized.

2. Email Marketing is also a good technique to let people know about the products and services that you are offering on web. Offshore software development companies with new websites specially should go ahead with email marketing to make their presence on web. In email marketing, email template and the way of conveying the product and service information is most important.

3. For dominating marketing niche on web, you should run good affiliate, reseller and associate programs. As these programs attract most of the customers on web and persuades them to join your service as affiliation service is good for both the service provider and customer.

4. You can also hire an internet marketing consultant or coach who can analyze your web site and online marketing strategies. If there will be any need for improvement they will guide you. There are some software development companies which provide SEO services. Through networking, you can find more clients for consulting and professional business services.

5. You should submit new articles related to your business in good article directories. By reading these articles people will also come to know about your services and will definitely have a look to your site.

6. Marketing in social networks is most important as people all over the world are connected via facebook, twitter, Linkedin etc. so that good amount of traffic can be generated from these social networks.

7. At last always run a blog related to your activity where you can interact with the people and let them know what services and products are coming from your side for them.

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Graphic Design and Its Advantages

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Graphic design is an art and visual communication to represent anything and everything. The design is a representation of words, symbols and images all combined together. It has the ability to enhance creativity and innovation among us. In order to produce highly precise and great quality results a designer may use typography, visual arts and page layout. This in a way enhances the understanding capabilities of what he means to communicate to the rest of the world.

Graphic designs are used in several fields. It is used in communication. It is used in educational systems to develop youngsters towards becoming better designers as it enhances creativity and innovation. Thus in many ways it’s like a virtual teacher who shapes the minds of millions of youngsters who aspire to become techies.

Graphic designers are hired to bring out the requirements of the service providers in an innovative action. It is their innovative thoughts that enable them to create unimaginable thoughts into action which can only be realized otherwise in dream world. Say for example, fantasy and science related fictional movies. You cannot go to moon every time to create APOLLO 13.

In fact it is so costly you can barely go once. Such expenditures are unnecessary and not worthwhile considering the cost and effort and other constraints. 100 years back one could only dream of flying, until recently where Wright brothers did it with help of designs and several dangerous experiments which failed lot of times.

2D and 3D; 2D is used for creating a two dimensional perspective of things. It is based on only two axes namely x-axis and y-axis. Earlier 2D was more commonly used to achieve innovative thoughts. However when they were put to use, either the mission failed or expected efficient results weren’t obtained.

Nonetheless 2D is now used just for observations and educating about the idea. Thus the experts gave birth to another dimension for better understanding – the 3D view. This has revolutionized the designing world. 3D involves another axis called as the z axis. It enabled objects to be viewed in a 360 degrees angle. Thus designs made using 3D gave us a better perspective and enabled us to achieve efficient results.

Apart from knowledge wise, graphic designs were mainly used in logos. Graphic logos are more attractive than their counterparts, the simpler ones. The world is filled with organizations. They all use logos to represent their respective companies and their services. This markets and promotes their products and other services.

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E-commerce: What to Consider Before Setting Up Shop

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If you are thinking to start up a successful online business through an e-commerce website you have to concentrate on some basic things before setting up an online store.

The first step is to choose the domain name for your website. Domain name will always have a huge impact on the success of any site and an e-commerce site is no exception. If you already have an established business, choosing the same name is wise. If you can’t get that exact name, add a prefix or a suffix like ‘online’ and ‘shop’ and try to get it.

When you have found the name the next step is to get a reliable hosting: the e-commerce website can grow very quickly. If your website can’t handle the traffic and goes down regularly, you can’t make any sales. Customer confidence will also get affected. So, pick a reputable hosting company for your online business. They may charge a bit higher than most companies, but it is worth paying as they provide a reliable service.

Of course you must have good suppliers: An e-commerce operator should never be caught up with the logistics of handling inventory. To avoid this situation, you should create a network with suppliers. You can find suppliers all over the world. If you have a good network of suppliers, you will never have to worry about running out of goods.

Now in order to sell your products you must attract as many customers as you can: Customers should find a valid reason to do business with you. You must highlight why they must buy from you. Are your prices more competitive? Do you offer attractive discounts? Do you have a wider range of products? Can you ship faster than your competitors?

Your website must be easy to navigate so that the customers can find everything in a click of the mouse: For this you need a good web designer to create your website. An e-commerce site needs to be well designed so that customers will find it easy to navigate and search for the products they want to buy. A search box will help them in this regard. You can also showcase featured products on the home page.

Use graphics and attractive images: Attractive images of products can make users buy a product. Additional features like including personalized notes while shipping, especially for gifts, will also help improve sales. Customers must find it easy to collect multiple items in the shopping cart.

The checkout process should be hassle free. For instance, step 1 – add to cart, step 2 – check out, step 3 – pay with credit card or debit card and the process is complete! You can find numerous open source software for this and they are free to use.

Selling online is different from selling offline. If you make your customers to pay additional charges and taxes at the far end of the checkout process, they will never come back to your site again. Avoid those surprises by disclosing all terms and conditions upfront.

If you create a good e-commerce website and provide a great service, then customers will certainly come back to buy from you again and again.

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Finding Cheap Web Domains Is Easy

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The only way to make it in today’s internet-driven economy is by having a great domain. Finding the right name for your website can be difficult if you do not do the proper research. All you need to do is take these following things into consideration.

The first thing I did was ask a friend, “How do I find a domain name?” “It’s easy,” he replied. “Just use a search engine!” I sat down at my computer and did a search for the question I just asked him. I received a bunch of results from this. The search proved invaluable as it provided me with a lot of articles to study. The process I’m going to show you is a result of that study.

If you know where to go you can find many cheap web domains to use for your business. Most of these can be found with a simple search. You should type in the exact phrase you are looking for in the search engine. Do a quick search. This will get you a handful of decent results to start with.

You will want to consider several things as you sift through these results. The main thing to remember is that many sites will offer you the same domain name and hosting service. Only the initial price and hosting fees will differ. If you are on a specific budget you will want to shop around.

The second thing to consider is that domain names will come with differing extensions. One hosting company may carry one extension for the same domain name, while another will carry a different extension. It is important to know which site is carrying what.

You will want to buy a web domain from a service that is reputable. Talk to colleagues, coworkers, and friends and family who have their own domains. They should be able to point you in the right direction. You could also go to a review site and see what others have to say. It is always best to know who you are dealing with before you buy a web domain from them. Most service sites have testimonials as well. Take this into consideration before you set up an account with them.

Established services are often the best to go with. You will know how reliable they are this way. Reliability should be a number one priority when it comes to domain names. You will want a service that constantly notifies you of changes or new offers.

This advice should help you to find the best domain name for your business. Your business will soon have a place on the internet where it can thrive.

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